The annual congress of the European Society of Human Reproduction and Embryology (ESHRE) is, without question, the most important meeting point in the sector worldwide. Every year it brings together the leading specialists in fertility, embryology, and reproductive medicine from around the globe. And every year, technology providers get the opportunity, and the responsibility, to show whether what we build actually responds to what clinics need.
This year, NaturalSoft will be in London with VRepro. And what we’re presenting isn’t a version update or an interface refresh: it’s a native artificial intelligence integration we’ve been building for some time, and one that’s already running in real clinics.
ESHRE 2026: why London matters
The fact that ESHRE 2026 is taking place in London is no small detail.
The UK has one of the most advanced and regulated assisted reproduction ecosystems in the world, with the HFEA (Human Fertilisation and Embryology Authority) standing as an international reference point in clinical data oversight and registration since 1991.
Presenting in this context means presenting to an audience that doesn’t accept claims without evidence. Professionals attending ESHRE are demanding with data, skeptical of technological hype, and very specific with their questions: does it actually work in practice? What results are there? How does it integrate with the real clinical workflow? That’s exactly the kind of environment we like.
This year’s news: native AI in VRepro
When the tech sector talks about “artificial intelligence,” it’s worth distinguishing between two very different things: adding a chatbot on top of existing software, the most common approach, or redesigning the system’s logic so that AI becomes part of how it processes, organizes, and presents clinical information.
At VRepro, we did the second.
What does this mean in practice for an assisted reproduction clinic?
The AI doesn’t diagnose. It doesn’t decide. But it does organize information in a way that lets the specialist act with more context and in less time. In clinics managing dozens of simultaneous cycles, that difference is operationally significant.
A system that improves every day: what we’ve built this year
Beyond AI, VRepro has spent months incorporating improvements that respond directly to feedback from the clinics we work with across Europe, LATAM, the Middle East, and Asia.
Greater granularity in configuring and replicating protocols by patient profile, reducing errors when information is handed off between shifts.
Better integration with time-lapse systems, detailed logging of culture parameters, and full sample traceability throughout the entire cycle.
For clinics integrated within hospitals or groups running NS-Hospital, smoother bidirectional synchronization. A unified patient record with no duplication.
Key real-time metrics, cancellation, retrieval, fertilization, transfer, and pregnancy rates, with filters by protocol, physician, and time period.
VRepro’s mobile version has been redesigned to give full access to cycle history and patient communications.
Why fertility clinic management can’t run on “generic software”
There’s a tendency in the market to treat assisted reproduction software as if it were a generic clinical management system with a few extra screens bolted on for IVF cycles. That approach produces tools that work fine for administration but fail at the clinical moment that actually matters.
Assisted reproduction has a specificity that other fields of medicine don’t: every cycle is a sequence of interdependent decisions within very narrow time windows. A communication error between the lab and the consultation room, a protocol poorly handed off between shifts, or an alert that arrives late doesn’t just create inefficiency, it can compromise the outcome of the cycle.
VRepro is built from that reality. Not as an adapted medical CRM, but as a system designed specifically for the clinical workflow of assisted reproduction, one that now incorporates artificial intelligence as another layer of support, not as a marketing feature.
See you in London
If you’re attending ESHRE 2026 and work in the clinical or technological management of a fertility clinic, we’d like to talk with you. Not for a catalog demo, but to hear what’s actually failing in your current workflow and show you how VRepro addresses it. Slots are limited, and we prefer quality over volume.
